Privacy policy

Last Updated: 01 August 2026

This Privacy Policy explains how Liliboo ("Liliboo," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you shop with us at liliboo-official.com (the "Site").

By using our Site or purchasing from us, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree with these terms, please do not use our Site.

1. Information We Collect

a. Information you give us directly

  • Contact details: full name, email address, phone number, shipping and billing address.
  • Account details: username and password, if you create a Shopify customer account.
  • Order details: items purchased, order history, gift notes, and delivery instructions.
  • Payment details: processed securely by our third-party payment partners. We do not store your full card number, OVO/GoPay/DANA credentials, or bank account details on our own servers.
  • Communications: messages you send us via email, WhatsApp, Instagram DM, or contact forms — including customer service inquiries, reviews, and feedback.
  • Child-related information you choose to share: such as a child's name, age, or age range, when this is provided voluntarily by a parent or guardian (for example, to help us recommend an age-appropriate toy, or in a birthday gift note). We only collect this information from you, the parent/guardian who is our customer — never directly from a child.

b. Information collected automatically

  • Usage data: pages viewed, products browsed, time spent on the Site, referring links, and general browse behavior.
  • Device data: IP address, browser type, device type, and operating system.
  • Cookies and similar technologies: small files placed on your device by our Shopify storefront to remember your cart, preferences, and login state, and by analytics/advertising tools (see Section 6).

c. Information from third parties

  • Order and delivery status from our shipping partner (J&T Express).
  • Confirmation of successful payment from our payment gateway.
  • Aggregated insights from platforms like Shopee, Meta (Instagram), and Google, where you interact with our content or ads there.

2. How We Use Your Information

We use your personal data to:

  • Process and fulfill your orders, including payment, packing, and shipping.
  • Communicate with you about your order (confirmations, shipping updates, delivery issues).
  • Respond to customer service inquiries and after-sales requests (e.g., warranty, exchange).
  • Send you marketing messages, promotions, or product updates — only where you have opted in (e.g., subscribed to our newsletter or WhatsApp updates). You can opt out at any time.
  • Improve our Site, product range, and shopping experience.
  • Detect and prevent fraud, abuse, or security issues.
  • Comply with Indonesian law, including tax and consumer protection obligations.

We do not use information about a child provided by a parent (such as an age or name in a gift note) for advertising or profiling purposes directed at that child.

3. How We Share Your Information

We share personal data only as needed, and never sell your personal data. We may share it with:

  • Service providers who help us run our services: Third-party companies and individuals to facilitate our services, provide services on our behalf (e.g., payment processing, shipping, web hosting, analytics, marketing, customer service).
  • Legal authorities, if required by Indonesian law, court order, or valid government request.

4. Cookies

We use cookies and similar technologies to:

  • Keep items in your cart as you browse.
  • Remember your login and preferences.
  • Understand how visitors use our Site so we can improve it.
  • Measure the performance of our marketing (e.g., Instagram or Google ads), if applicable.

You can disable cookies through your browser settings at any time. Please note that some parts of the Site — like checkout — may not work properly without them.

5. Data Retention

We keep your personal data only as long as necessary to:

  • Fulfill the purpose it was collected for (e.g., completing and supporting your order),
  • Meet our legal, tax, or accounting obligations under Indonesian law, or
  • Resolve disputes and enforce our agreements.

When your data is no longer needed, we securely delete or anonymize it.

6. Marketing & Third-Party Tools

If we use tools such as Meta Pixel, Google Analytics, or TikTok Pixel to understand Site traffic or measure ad performance, these tools may collect data about your device and browsing behavior via cookies. You can manage your preferences through your browser or device settings, or by opting out directly with these providers where available.

We only send marketing emails, WhatsApp broadcasts, or newsletters to customers who have opted in. Every marketing message includes a way to unsubscribe.

7. Third-Party Links

Our Site, Instagram, and Shopee store may link to third-party websites or platforms we don't control. We're not responsible for their privacy practices, and we encourage you to review their policies separately.

8. Children's Privacy

Liliboo's Site and services are intended for use by parents, guardians, and adults — not by children directly. We do not knowingly collect personal data directly from children under 18. Any information relating to a child (such as a name or age) is provided to us voluntarily by a parent or guardian, solely to help us serve that customer better (e.g., product recommendations, gift personalization).

9. Data Security

We use reasonable technical and organizational measures — such as secure hosting through Shopify, encrypted payment processing, and restricted internal access — to protect your personal data from unauthorized access, loss, or misuse. However, no method of transmission or storage over the internet is 100% secure, and we cannot guarantee absolute security.

10. Your Rights

Under Indonesian personal data protection laws, you have specific rights regarding your data. You have the right to access, update, correct, or request the deletion of the personal information we hold about you. You may also object to processing or withdraw your consent for marketing communications at any time. To exercise any of these rights, please reach out to us using the contact details provided below.

11. Governing Law

This Privacy Policy and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of Indonesia.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or Indonesian law. Updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your personal data, please reach out to our email at hello@liliboo-official.com